Toi Kuga – A Bold Statement with Cultural Integrity

Toi Foundation rebranded and wanted their Ford Kuga to reflect that fresh identity. They came to us looking for a wrap that was bold, clean, and culturally meaningful.

We worked with their tukutuku pattern, logo, and website – all key parts of their story. The tukutuku carries deep cultural significance, so we carefully planned how the triangle patterns started, ended, and flowed across the vehicle. We made sure every crop and transition, especially around corners, was intentional and respectful.

We chose 3M 1080 Gloss Gold Metallic film for its rich colour and strong durability. It gave the wrap real depth and ensured long-lasting impact.

Our applicator fine-tuned the graphics on-site, adjusting the layout to create seamless transitions from side to front and back. The result is a wrap that tells a clear, striking story – one that our client truly loves.

Big thanks to Hall of Design for a great collaboration on this project.

We’re proud to say this work earned a Bronze Medal at the 2021 NZ Sign & Display Awards.