Taranaki Mix – Business Start-up Branding

About This Project

Stephen and Keziah first approached us with their vision for their new ready-mix concrete company about 2 months before it was to open.

They had chosen the name Taranaki Mix as it reinforced the local owner operator message they wanted to promote, and it was short and memorable. They could already see the value of brand positioning and how important it is getting this right in the early stages of business.

Our challenge was to then take the name and design a logo that made Taranaki Mix look like a local ready-mix concrete company. Once finalised, we rolled out the brand across their new fleet of concrete tracks, their staff uniforms, business cards and promotional items.

These guys are great to work with, and it has been awesome watching their business grow.